Marketing Strategy

 

What is Marketing Strategy?

Marketing strategy is the process of combining the company’s resources, goals, and objectives and creating a complete plan. The management does a lot of marketing research before creating a marketing strategy for their business. The purpose is to increase sales and profitability.
It’s also the aim of a marketing strategy is to point out your target market, understand their needs and wants, and apply the most effective marketing mix. Marketing strategy is usually comprised of long term objectives; the goal is to gain a competitive edge. We have been using some terms, it’s time to explain it to them.\

      Time Management & Organization Skills

One of the most important skills any content marketer can foster is the skill to stay organized even under tight deadlines.

Being a content marketer means publishing content on a consistent, effective basis to ensure you're reaching and converting audiences into leads for your sales team every month. As such, being organized and adhering to a content calendar that aligns with your company's goals is a critical aspect of your role.

Additionally, writing can get tiring, so time management is important for avoiding burnout. For instance, if you're required to write four blog posts per week, it will be helpful if you can block off time in your calendar for "Writing Time" during your peak productivity hours. Writing those four blog posts the night before the posts are due won't set you up for success as a content marketer.

 

Data & Analytics Skills

If you don't have the skills necessary to analyze how your content is performing, then it will be difficult — if not impossible — to iterate on your strategy over time and achieve new levels of growth.

A content marketer's role includes the ability to analyze industry trends, keep up-to-date on your audience's preferences and behavior, and use all that information to make strategic decisions and expand your brand's reach.

When I first started creating content for HubSpot's Blog, I was vehemently opposed to data. I enjoyed the creativity of content creation, and data felt like the exact opposite of all that.

However, over time I realized it didn't matter how creative or unique my content was if no one read it.

This is where data came into play. It helped me iterate on the types of content I was writing, choose new topics to tackle that I knew my audience liked best, and stay ahead of industry trends to ensure my content aligned with conversions happening with marketers across the globe.

Influencer marketing

In a world where trust and attention are at a premium, Influencers are the gatekeepers.

In every industry, there are influencers which the customer turns to or is inspired by.

Identify the influencers relevant your industry. Reach out to them. Find out how your brand and their proposition can gel. Only if it is a fit between your brand values, the influencer’s values and what their community is seeking, develop a partnership.

Don’t throw money just to get next to an influencer. It will look like a party gatecrasher desperately photo bombing! Get invited to the circle of the influencer and add value.

Critical thinking and problem-solving

Modern marketers are excellent problem solvers. They’re ready to handle crises at a moment’s notice and can come up with new ways to drive inbound marketing leads, all while juggling negative reviews and adjusting poor-performing marketing campaigns. The truth of the matter is, not all marketing campaigns will be successful. That doesn’t mean you did it wrong, it just means that method may not be the best choice for your business.

Use critical thinking skills to help identify what works and what doesn’t. Use problem-solving skills to adjust your focus and try new content marketing approaches. This applies to marketing tools and marketing automation as well. See what processes you can streamline and take a critical look at what tools work for your team.